Lunart Press

A word to the world

September 26th, 2006

How to increase traffic using language translations

I found a software approved by Google that translates your site into the following 12 different languages: German, French, Dutch, Greek, Italian, Japanese, Korean, Portuguese, Russian, Spanish and two kind of Chinese. It means that you will get 12 times more content that will help your website to get better positions in the search engines. Check the software in Multilingual Marketer

There are 202.45 millions Americans now online, according to InternetWorld Stats (July, 2004) and there are 45 millions Americans whose native language is not English. They access the Internet in their own native languages. Google spider (the website indexing & crawling tool of Google) crawls the web pages written in 35 different languages

You should be aware of the following six facts before trying to position a website in English-Only:

Fact #1 – 64.8% of the World's Internet Users Speak English but Prefer to Search and Browse the Web in Their Native Languages

Fact #2 – 22% of Americans Search & Browse the Web Non-English languages

Fact #3 – Google Provides Multilingual Platforms and Crawls Web Pages in 35 Different Languages

Fact #4 – It's Getting Very Difficult for English Websites to Get a Top 10 Ranking in Google

Fact #5 – Less than 5% of web pages are non-English & Their Google PR is Low in Many Cases!

Fact #6 – Google Filters Are Less 'Sensitive', 'Strict' and 'Intelligent' When Dealing with Non-English Pages.

 

Pagerank (PR) is a "score" of the importance of a website in Google. The higher Pagerank, the more often the Google spider will crawl the website. This means more new pages will be listed in Google (assuming new pages are being added on this site). In the Google ranking algorithm, it prefers to give higher ranking for the page with higher PR.

 

It seems that Google cannot distinguish the overlapping content or even garbage pages written in foreign languages. There are a lot of web pages having similar or even identical content, that are being listed on the same search results page. Google seems to be unaware of this. Also, Google is not doing anything about non-English web pages with redirecting function. It is interesting that Google gives a high PageRank to a redirecting page.

 

The higher the PageRank your competitors have, the more difficult it is for your website to rank #1. The lower the pagerank your competitors have, the easier it is for your website to rank #1.

 

September 14th, 2006

Installing WordPress in Network Solutions

This guide will help you with the installation of WordPress blog program in a Unix Network Solution Hosting Server. I do not know how well it works when it is hosted in a windows server but you can try and leave a comment about your experience.

WordPress needs to be downloaded and installed on the hosting server of Network Solutions. For the installation, it is necessary to have a MySQL database and FTP Account created in your host. Steps for this will be explained along this guide.

To start you need to login into http://www.networksolutions.com/ using your user and password.

Create MySQL Database . Go to the “Services Assigned to this Account” section and click on the service tagged as “Hosting Package” to open the hosting detail window.

- Click on “Hosting Control Panel” button
- Click on “Database Manager” icon
- Click on “Add” button and enter
Username/Password. This is the username and password used to login into the database
Database Name. This is the name that you want to assign to your database.
Disk Space. Assign 100MB to start. You can assign more space after its creation as needed.
- Click on “OK” button to create the database.

Take note of the IP address assigned to your new database. This value will be needed to configure wordpress for installation.

Username, Password and Database Name will be used later to configure WordPress in order to install its tables into this database.

Testing MySQL DataBase. You will need to wait at least 15 minutes to have the database created and working in the hosting. From the Database Manager window

- Click on the database name.
- Click on “Manage” button to open the window “phpMyAdmin” where you need to enter the username and password to login into the MySQL database that you created before.

If you get the error message “Cannot log in to the MySQL server” it may be for the following reason:

- Network solutions is taking longer on updating the database.
- You may be in a computer behind a fireworld that does not allow the conection.
- You are typing the wrong username and/or password.

Loging in is the indicator to determine the database is ready to hold the tables created for wordpress during the installation.

Create FTP Account. From the Database Manager window:

- Click on “File Tools” link, located at the left column.
- Click on FTP Accounts icon.
- Click on “Add” button and enter.
UserName/Password. This is the username and password used to login into the server to transfer the WordPress files.
Directory. Leave the default value as “/”, which is the root of your host directory.
- Click on “OK” button to create the FTP account.Your full username will be a concatenation of the name that you entered in “username” and “%host number”.

Take note of the server address located at the right column in the “settings” area. This server address will be used to configure your FTP client to transfer wordpress files to the server.

Download Worpress. Download to your local computer the zipped package of WordPress from http://wordpress.org/download

Unzip the saved file into a temporary folder. It will create the folder named "wordpress".

Configure Worpress. Go to "wordpress" directory and rename file wp-config-sample.php to wp-config.php

Open wp-config.php with your favorite text editor and update the only the following lines if you are planning to write on English:

// ** MySQL settings ** //
define('DB_NAME', 'database name');
define('DB_USER', 'user name');
define('DB_PASSWORD', 'password');
define('DB_HOST', 'Server IP');

Use the values entered when you created MySQL database. Do not remove the quotes and, although you see a comment saying there is a 99% chance of not changing the DB_HOST variable, be aware this is the 1% chance that you need to do it, so update the DB_HOST with the IP Server assigned to the database.

Download FTP Client Program. If you already have an FTP client program, you can skip this step and configure it out with the information obtained when you created the FTP account.

Although there are many choices out there for FTP client, I am mentioning FileZilla, which is the one that I used.

You can download FileZila from http://filezilla.sourceforge.net/

Click “Download” link located at the left column of the page.

On the download page go to the “File Releases” area and click on the file named as FileZilla_version_setup.exe (be carefully on not selecting the one that says “server”).

Choose the location of your preference and download the file in a temporary directory of your local computer. Execute the file to install FileZilla.

Once FileZilla is installed, run the program and configure the Network Solution server by going to File Menu and selecting “Site Manager” option. Click on “New Site” button located at the bottom of the navigator and enter the following information:

- Host: This is the server address assigned to the FTP Account created in Network Solutions.
- Port: Use the default.
- ServerType: FTP.
- Logon Type: Select Normal.
- User: This is the username entered for the FTP account created in Network Solutions.
- Password: This is the password assigned for the username above in the FTP account

Click on “Connect” button located at the bottom of the dialog box. When connected you will see the directories of your Network Solutions host at the right site.

Transferring Wordpress to the server. Transfer “wordpress” folder from your local computer to the directory “/htdocs” on Network Solutions server.

You may want to change the name of the “wordpress” directory created in the server since it is going to be the subdirectory used for your blog under your domain (example www.mydomain.com/wordpress or www.mydomain.com/blog)

Installing WordPress. I am assuming you changed the “wordpress” directory name to “blog” but if you have not change it, you can keep using “wordpress” wherever you see “blog” in this section.

Type www.mydomain.com/blog/wp-admin/install.php in your web browser to install word press. You sill see a page saying First Step and then another saying second step where you need to enter the Title of your Blog and your email address.

Once WordPress is installed, people will see your blog by using www.mydomain.com/blog

September 12th, 2006

Wireless Internet in Airlines

I use to travel every week and one of the comfort that I would like to have, in-flight, is navigating internet while navigating in the air. Traveling requires being in-flight for many hours. During that time, you can read magazines or check you off-line email.

Using in-flight time to browse internet would give me enough time for research with no interruptions, since you must have you cellular phones and pagers off.

I found an article in USToday that tell us that we have to wait more but problably no too much, even though it is not clear who is going to finally provide this service.

The article, called Providing in-flight Wi-Fi still a struggle, says that Boeing may sell or shutdown its Conexion division, the only company offering in-flight Wi-Fi. There are currently ten foreign carriers buying the service, other than US airlines. Also, they mention that Verizon Airfone has been working with United Airlines to offer a competing service but they have cancelled the project. However, there is a company that might introduce a Wi-Fi system for domestic airlines at low prices similar to Starbucks. 

As the article mention "US domestic travelers are still at least a year from surfing the web at 35,000 feet". It is not clear when we are going to have this service in United States but it is something that we, travelers, are still waiting for.  

If you think about doing business, this is also a good opportunity to sell more stuff, when it comes up.